Unipaltec Technology News

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Act fast to improve email open rates

In today’s fast-paced business environment, people are much too busy to waste time trying to decipher cryptic marketing emails. Our average attention span is down to eight seconds. That’s a good barometer for how much time you’ve got to capture email recipients’ interest before they move on to the next message in theirburgeoning inbox....

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Take a poke at Pinterest for your business

Visual content is everything in our picture-obsessed culture, so it makes sense to market your products and services on Pinterest® – the fourth largest traffic-driving site on the Web. Pinterest is like a virtual inspiration board that helps pinners (Pinterest users) organize and share pictures of things they like – making it the perfect place...

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Social media: Prime property for Realtors

Over the years I’ve noticed a major shift towards social media usage by the average person, especially those younger than 50 years old. It fascinates me how very few people answer their phones these days, and would rather communicate via text, email, or Facebook® message. A lot of people don’t want to be inconvenienced...

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Use social media to sell more in your online store

Social media has become a staple of our daily lives — a way to connect (or reconnect) with friends and family, share pieces of our lives with our followers, and “spy” on others. Social sites like Twitter® and Facebook® help us stay abreast of the latest trends. LinkedIn® has become a go-to source for...

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Map out your way to new customers

What do Christopher Columbus, Lewis and Clark, Neil Armstrong, a school bus driver, and all of your customers have in common? Maps. Maps are one of the oldest forms of communication in the world. From the dawn of time, humans have felt a need to draw out the places we’ve been, the things we’ve...

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Online marketing musts for your brick-and-mortar business

You want to attract more customers? Expanding your online presence is a smart start, but where do you begin? There are so many products and services available — from email marketing tools to online ads to websites — that it’s tough to figure out which Web-based solutions are right for you. Here’s the key:...

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Behind the scenes: How we responded to Heartbleed

First things first. As we noted in our first post about Heartbleed, we’ve fully implemented the recommended patch for the Heartbleed SSL issue across primary GoDaddy services. Heartbleed is a critical vulnerability that has affected nearly two-thirds of the Internet. Many Internet companies, large and small, have been working long hours to update their services to keep customers...

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SiteLock fills much-needed SMB security role

Small business owners wear a lot of hats – CEO, COO, human resources, payroll, inventory, customer service, marketing, and a million other things that need to be done every day. Some of these tasks are common sense, while others require a herculean amount of effort – not only do you have to complete the...

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Website Security Made Simple – Finally

All around GoDaddy’s campus today, the buzz is about SiteLock™: a powerful, comprehensive website security tool that’s new to GoDaddy customers. With it, the perpetual worry of your website getting compromised by hackers goes away. SiteLock vigilantly overlooks your website, making sure its integrity remains intact. Your security isn’t something we take lightly. So...

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Using WordPress or Drupal? Update it now

If you follow a lot of the tech publications out there, you might have caught wind of amajor security vulnerability in WordPress® and Drupal™ that could crash your website. If you manage your WordPress or Drupal website, update it now. If you do not update your version of WordPress or Drupal, your website could...